The Regulation Amending the Regulation on Commercial Advertisement and Unfair Commercial Practices was published in the Official Gazette dated July 1, 2026. This regulation introduces significant changes in many current areas, such as targeted advertisements, advertising created using artificial intelligence, advertisements by social media influencers, environmental claims, sales with discounts, and consumer reviews.
Key amendments
A new Article 25/A titled "Targeted…
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The use of biometric recognition systems has become widespread in recent years across a wide range of sectors, from workplaces to gyms, and from public institutions to digital services. Technologies such as fingerprint recognition, facial recognition and iris scanning are used for purposes such as identity verification, access control and time and attendance tracking. However, the fact that biometric data is unique to the individual, immutable and, in the event of a breach…
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The patentability of second medical use claims is explicitly regulated under EPC 54(5) with the amendments made to the European Patent Convention (“EPC”) in 2000, which entered into force on 13 December 2007. In Türkiye, although there is no explicit provision on this issue in the Industrial Property Code no. 6769, the discussions regarding the patentability of these claims have ended with the decision of the General Assembly of the Court of Appeal dated October 21, 2021[1].…
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With the development of digital advertising, infringements of trademark rights are no longer limited to visible forms of use such as product packaging, signs, catalogues, or website content. The possibility of using competitors’ trademarks as keywords, redirecting codes, search terms, or similar advertising parameters within the Google Ads system, which directs consumers’ access to certain brands and products/services in Google searches, gives rise to disputes lying at the…
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With the digitalisation of commerce, digital fonts are no longer just an element of design; they have become an integral part of brand identity and commercial communication. It is now possible for original digital fonts to enjoy protection under copyright and design law, as explained in our article, https://gun.av.tr/tr/goruslerimiz/guncel-yazilar/dijital-yazi-tiplerinin-telif-ve-tasarim-hukuku-bakimindan-korunmasi. In addition to copyright and design law, digital fonts may…
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As digital technologies continue to transform the publishing industry, the debate on copyright in online use is intensifying at an unprecedented pace. In particular, the integration of artificial intelligence (“AI”)-driven systems into content creation and dissemination processes is reshaping the balance between publishers and digital platforms. Against this backdrop, it is clear that the regulatory framework established under the 2019 European Union (EU) Directive on…
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