Türkiye Legal Update - September 2026
New Restrictions on Alcohol Advertising: Is Alibi Branding Also Prohibited?
Türkiye has tightened alcohol advertising rules on event support, digital content, packaging elements, points of sale and cross-category brand use, while alibi branding remains subject to case-by-case assessment.
New Pricing Communiqué Following the New Pricing Decision for Medicinal Products for Human Use: Increase of the Euro Conversion Rate to 65% of the Previous Year’s Average and Details of the Pricing Incentive for the First Equivalent/Generic Product
Under the New Pricing Decision and the subsequently issued Pricing Communiqué, the Euro exchange rate coefficient used for pharmaceutical pricing was increased to 65%, while a tiered pricing incentive was introduced for first equivalent products. The details of value-based pricing, however, have been left to secondary legislation to be issued.
Judicial Review of the Board’s Decisions and Legal Remedies
Following the recent amendments to the Law on the Protection of Personal Data, the administrative courts increasingly becoming established as the primary judicial forum for reviewing decisions issued by the Personal Data Protection Board, a clearer body of case law is expected to emerge in the coming period through the decisions of administrative courts and higher courts, particularly with respect to reasoning, proportionality, procedural safeguards, and the principle of legality of penalties.
The Silent Crisis in Trademark Law: Inconsistencies in Actions for the Cancellation of Higher Board Decisions
Coexistence of claims for cancellation of Re-Examination and Evaluation Board’s decisions and trademark invalidation within same proceedings creates procedural uncertainties, highlighting the need for clearer legal framework.
