Gün + Partners at the 40th MARQUES Annual Conference in Lisbon
Gün + Partners will participate in the 40th MARQUES Annual Conference, taking place on 22–25 September 2026 at Epic Sana in Lisbon, Portugal.
Representing Gün + Partners this year:
- Mutlu Yıldırım Köse, Partner
- İrem Girenes Yücesoy, Managing Associate
Held under the theme “The Exciting Evolution of Trademarks,” this year’s conference will focus on how trademarks are evolving as businesses explore new ways of using brands and other IP assets to build trust with consumers.
The programme will include plenary sessions on the fine line between fame and genericism, innovative strategies to unlock the value of IP, the role of regulation, the intersection of geographical indications, trademarks and international trade, and the new Digital Product Passport. It will also feature updates from EUIPO and the annual review of CJEU and EU General Court case law.
Interactive workshops will cover anticounterfeiting at trade fairs, unconventional trademarks, artificial intelligence, domain name arbitration and EU design developments.
We look forward to attending the conference in Lisbon.