Influencer marketing through social media influencers has achieved giant growth in the advertising sector. Brands, including global and local ones, co-operate with social media influencers to advertise their brands, goods and services because social media influencers are very capable of directing the consumers’ buying habits into certain brands via the presentations, recommendations and compliments they make.
Similarly, based on global research statistics, Türkiye ranks…
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Artificial Intelligence (AI) is one of the rapidly advancing technologies that is increasingly being used in practice. AI, which has found widespread application in both the public and private sectors, has become a major agenda item in Turkiye as well.
The development and widespread adoption of these applications offer opportunities for increased efficiency in various sectors. However, unlike the regulations established in the European Union, Turkiye currently does not have…
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The Law No. 7529 on Amendments to the Consumer Protection Law and Certain Other Laws was published in the Official Gazette dated 30 October 2024 and numbered 32707. The law introduced amendments particularly to the direct sales provisions and administrative fines ruled by the Consumer Protection Law, as well as to the E-Commerce Law. Some amendments took immediate effect upon its publication date, while others will come into force later.
Key Amendments to the Consumer…
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The need for legal regulation regarding crypto assets has been discussed for a considerable time. With the amendments made by Law no. 7518 (the “Law”) introduced to the Law on Capital Markets no. 6362, published in the Official Gazette numbered 32590 dated July 2, 2024, a comprehensive legal basis for crypto assets has been established within the Turkish legal framework for the first time. The Law has authorized the Capital Markets Board (the “Board”) for drafting secondary…
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Introduction
The Guidelines for the Calendarization Process of Medicinal Products for Human Use (the “Guidelines”) aims to regulate the process for the market authorization applications on medicinal products for human use filed with the Turkish Medicines and Medical Devices Agency (the “Agency”). The Agency has determined the procedures and principles for calendarization processes of the applications found eligible in the pre-assessments. The Guidelines has been initially…
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Article 8 of the Regulation on Commercial Advertisement and Unfair Commercial Practices ("Regulation") permits comparative advertisements under specific conditions. Subparagraph (a) requires that such advertisements should "not be misleading or deceptive," while subparagraph (f) mandates that "claims based on objective, measurable, and numerical data must be substantiated by scientific tests, reports, or documents." Additionally, Article 9, titled "Burden of Proof," specifies…
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