Insights
Artificial Intelligence and Pharmaceutical Industry: The Transformation in the Technology and Patent System Shaping the Future
Artificial intelligence influences every aspect of our lives and creates revolutionary effects in the pharmaceutical industry as well as in many other sectors. From DeepMind's AlphaGo success to Tempus' personalized approaches to cancer treatment, AI-enabled innovations offer not only scientific achievements, but also wide-ranging advantages such as operational efficiency, cost reduction and risk reduction. However, this technological leap also raises critical questions about… »
Court of Cassation Renders Controversial Decision on Likelihood of Confusion in Dispute Over Pharma Marks
Background A Turkish company operating in the pharmaceutical sector, which owns the registered trademarks BATIKAR and BATISOL in Class 5, filed an infringement action against a pharmaceutical company selling antiseptic disinfectants under the trademark MIRADERM BATIMER. The plaintiff argued that the expression ‘batimer’ was similar to their BATIKAR and BATISOL trademarks, particularly due to the shared ‘bati’ element, and that there was a likelihood of confusion. Decisions In… »
Turkish Patent and Trademark Office’s 2024 Revisions:Updates to the Trademark Classification System
At the end of 2024, Turkish Patent and Trademark Office (“the Office”) made a significant move by publishing a revised communiqué on the classification of goods and services for trademark registration applications. The changes, which came into effect following their publication in the Official Gazette on 20 December 2024, align the Turkish classification system with the latest updates made to the Nice Classification. These revisions aim to make the trademark application… »
Update on the Well-known Trademark Registry Debate in Türkiye
The well-known trademark registry of the Turkish Patent and Trademark Office (“the Office”) became a discussion topic after the Turkish Court of Cassation decided in 2020 that the Office has no authority to create and maintain a registry for well-known trademarks (see (Turkey well-known trademark registry is again open for debate) First-instance intellectual property courts and regional courts of appeals adopted this decision immediately and changed their practice, while the… »
How Automotive Associations and Law Firms Can Combat Counterfeit Auto Parts Together
Auto Spare Parts and Distribution Ecosystem The automotive industry relies on highly technical products that do not reach end users directly. Instead, these products are distributed through dealers, service centres, mechanics, and authorised resellers, who play a critical role in ensuring that genuine products reach the end user. For instance, essential annual maintenance activities such as spare part replacement, oil refilling, and system updates are carried out by these… »
Trademark Protection for Work Titles: Challenges and Insights
Article 83 of Law No. 5846 on Intellectual and Artistic Works stipulates that the names of works can be protected independently of the works themselves under the provisions on unfair competition. Our assessment of this protection is discussed in our article, 'Protection of Work Titles'1. An important aspect of work title protection is their registration as trademarks. In practice, it is common for elements of cinematographic works, such as characters and locations, as well as… »
Insights from ICANN 81 and Domain Name Disputes in Türkiye
The 81st ICANN meeting (ICANN 81) was held in Istanbul, Türkiye, in November 2024, offering a significant platform for global discussions on internet governance, domain names, and online policy. The ICANN 81 meeting underscored the importance of evolving global internet governance, particularly through advancements in the New gTLD Program and initiatives like the Registration Data Request Service (RDRS). While these developments highlight strides toward inclusivity and… »
Online Enforcement in Türkiye: Addressing IP Infringements in the Digital Era
In cases of online infringement of industrial property rights, various actions can be pursued, including civil actions, criminal actions, preliminary injunctions, and notice-and-takedown procedures. Possible ways of enforcement against online infringement is shown below: The legal basis of trademark infringement is regulated under Articles 7 and 29 of the Intellectual Property Code (IP Code). Article 29 of the IP Code states that imitating a trademark or using a mark that is… »
Developments in the Field of Medical Devices
On 26 May 2023, significant changes were made to the Medical Device Promotion Regulation. These changes introduced several new procedures to the medical device sector. Rather than being regulated under separate legislation, these procedures were incorporated into the existing Medical Device Promotion Regulation. According to the updated regulation, additional obligations have been introduced for authorised sales centres for medical devices. These include providing technical… »
Advertisement Board’s Approach to Environmental Claims
The Advertisement Board (“Board”) reviewed numerous advertisements containing claims related to the environment in accordance with the Regulation on Commercial Advertising and Unfair Commercial Practices (“Regulation”), as well as the Guideline on Advertisements Containing Environmental Claims. The Board’s evaluation provided practical guidance for interpretation of environmental claims’ compliance to law. The Board examined the environmental claims in a cosmetic company’s… »
Corporate Reporting Obligations Regarding Transactions Affecting Foreign Exchange Position
In light of the amendments made in the Regulation on the Procedures and Principles Regarding the Monitoring of Transactions Affecting Foreign Exchange Positions by the Central Bank of the Republic of Türkiye (“Regulation”)on 3 May 2025, the criteria for companies subject to reporting obligations have been revised along with the reporting periods. This development has created a need to re-evaluate the reporting obligation, its scope and other practical issues relating to the… »
The Role of Artificial Intelligence in Trademark Enforcement
The effective protection of trademark rights is essential for preserving commercial identity and protecting consumers from misleading or counterfeit products. However, in recent years—particularly with the acceleration of digitalization, traditional enforcement methods have become increasingly inadequate. The global expansion of e-commerce platforms has made it easier for counterfeit goods to circulate online, complicating efforts by trademark owners to safeguard their… »
News and Events
Begüm Soydan Sayılkan, İrem Girenes Yücesoy, and Aysu Eryaşar Spoke at the Summer ELSA Law School
Our managing associates Begüm Soydan Sayılkan and İrem Girenes Yücesoy and our senior associate Aysu Eryaşar spoke at Summer ELSA Law School organised by ELSA Izmir between August 4-11 2024. They provided participants from various countries with key notes and case studies on Intellectual Property Law, focusing on Intellectual Property and Court Litigation, How To Provide Legal Advice in IP Law, Emerging Trends in Patent Law.…
Uğur Aktekin Spoke on Trademark Protection at INTA Training
We are proud to share that Uğur Aktekin recently participated as a speaker in a 2-day trademark examiners training for the Patents and Companies Registration Agency (PACRA), KIPI Kenya Industrial Property Institute, and the IPR Division of the Rwanda Development Board (RDB). The event, organized by the International Trademark Association (INTA), covered key topics such as the Madrid System, Non-Traditional Marks (NTMs), and the protection of Famous and Well-Known Marks.…
Begüm Yavuzdoğan Okumuş Moderated the Session "How to Deal With Privacy & Cybersecurity Risks in M&A Documentation" at the ITechLaw 2024 European Conference
We were pleased to announce our participation in the ITechLaw 2024 European Conference, which took place in Munich from October 30 to November 1, 2024. We invited attendees to connect with us for potential meetings during the event. Our Partner, Begüm Yavuzdoğan Okumuş, represented Gün + Partners at the Conference and moderated the session, “How to Deal with Privacy & Cybersecurity Risks in M&A Documentation.” The ITechLaw 2024 European Conference brought together…
Gün + Partners Participated in the PatentMeet Mentorship Programme
Hande Hançar, Zeynep Çağla Üstün, and Pınar Arıkan participated as mentors in the PatentMeet Mentorship Programme launched by Patent Effect. The PatentMeet Mentoring Programme, of which we are one of the sponsors, offers participants who want to learn about protecting, managing and developing their intellectual property rights or who aim for a career in the field of intellectual property rights the opportunity to have one-to-one mentoring meetings with Turkey's leading…
Baran Güney Spoke at "Global Advertising Law Year in Review" Webinar by GALA
Baran Güney, managing associate in our TMT practice, talked about ''Overview of some of the key developments in advertising law over the last year in Turkey at "Global Advertising Law Year in Review" webinar by GALA.
Selin Sinem Erciyas Moderated the TEİD Ankara Event "Business Ethics and Compliance Practices: Real-Life Examples
Our partner, Selin Sinem Erciyas, moderated the event titled "Business Ethics and Compliance Practices: Real-Life Examples," organized by TEİD Ankara. The TEİD is an organization that aims to raise awareness among its stakeholders in the fields of ethics, compliance, and reputation management, and to provide its members with access to the latest information and best practices. The association organizes events that facilitate the sharing of knowledge, experience…
Zeynep Çağla Üstün Speaks at "Lawyers at Work" Event
Our senior associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Saturday, December 16, 2023. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.…
Havva Yıldız Spoke at Bahçeşehir University
Havva Yıldız participated as a speaker in an event organized within the scope of the PALS and IGUL programs by Bahçeşehir University Faculty of Law. During the event, she shared the fundamental concepts of Intellectual Property Law and the career opportunities in this field with the students.
We Hosted ELSA İzmir, Where İrem Girenes Yücesoy and Begüm Soydan Sayılkan Shared Their Experiences
We hosted ELSA İzmir on December 06, 2024, where our managing associates İrem Girenes Yücesoy and Begüm Soydan Sayılkan shared their experiences of pursuing a career at an institutional law firm with the members. They provided insights into Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.
Canan Tınaz Will Attend the 2024 Trademark Administrators & Practitioners (TMAP) Meeting in Pennsylvania
We are pleased to announce our participation at the 2024 Trademark Administrators & Practitioners (TMAP) Meeting, which will be held in Pennsylvania on September 22-24, 2024 and extend an invitation for a potential meeting during the event. Canan Tınaz will be representing Gün + Partners at the meeting. The 2024 Trademark Administrators & Practitioners (TMAP) Meeting is this year’s premier event for trademark administrators, paralegals, young practitioners, and…
Güldeniz Doğan Alkan and Mutlu Yıldırım Köse Attended the MARQUES 38th Annual Conference in Stockholm
We are excited to announce our participation in the 2024 MARQUES Annual Conference in Stockholm and warmly invite you to meet with us during the event. Güldeniz Doğan Alkan and Mutlu Yıldırım Köse will be representing Gün + Partners at the conference. This year’s Annual Conference sessions will cover diverse topics including: litigation and public opinion; working in areas outside your comfort zone; understanding local traditions; navigating consumer values; successful…
Meet us at the 2024 AIPPI World Congress in Hangzho
Gün + Partners' AIPPI team is excited to attend the AIPPI World Congress in Hangzhou this year. The AIPPI World Congress brings together professionals, experts, and stakeholders from around the world in the field of intellectual property (IP) to network, exchange knowledge, and foster business development. Representing Gün + Partners at the conference will be Aysel Korkmaz Yatkın (Partner in patents and utility models practice) and Zeynep Seda Alhas (Partner in trademarks…