Insights
The Role of Artificial Intelligence in Trademark Enforcement
The effective protection of trademark rights is essential for preserving commercial identity and protecting consumers from misleading or counterfeit products. However, in recent years—particularly with the acceleration of digitalization, traditional enforcement methods have become increasingly inadequate. The global expansion of e-commerce platforms has made it easier for counterfeit goods to circulate online, complicating efforts by trademark owners to safeguard their… »
Legislative Developments for Artificial Intelligence in Türkiye
With the rapid expansion of the use of artificial intelligence (AI) and its integration into all areas of life, it has become essential to establish a legal framework that regulates the safe and ethical development, distribution and use of AI systems, considering the complexity and unique characteristics of this technology. In addition to promoting the safe, transparent, and human rights-respecting development of AI technologies, and aiming to protect the safety, rights, and… »
Arbitration Procedures and Practice 2024 in Türkiye: Overview
Legislative Framework Applicable Legislation 1. What legislation applies to arbitration? The main arbitration legislation in Türkiye is: The International Arbitration Code (No. 4686), which applies to an international arbitration seated in Türkiye and to an arbitration where its application is agreed by the parties. The Civil Procedure Code (No. 6100), which applies to a domestic arbitration. The arbitration laws in the International Arbitration Code and the Civil… »
Litigation and Enforcement 2024 in Turkey
What are the main dispute resolution methods used to resolve large commercial disputes? The main and most commonly used method for resolving large commercial disputes in Turkey is litigation. Civil litigation is based on the principle that the parties to the dispute prepare their case. The judge is bound to hear claims, defences and evidence brought by the parties. However, the judge is entitled to make a legal assessment ex officio. The management of proceedings is at the… »
Advertising Alcohol on Social Media
In Türkiye, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made through social media influencers. The Advertisement Board has scrutinised hidden advertisements of alcoholic beverage… »
New Developments Regarding the Obligation to Register with the Data Controllers’ Registry
With the decision of the Personal Data Protection Board dated 04.09.2025 and numbered 2025/1572, which entered into force by being published in the Official Gazette on 01.10.2025, the scope of data controllers exempt from the obligation to register with the Data Controllers’ Registry (VERBİS) has been amended. Previously, data controllers whose main activity involved processing special categories of personal data were subject to the VERBİS registration obligation. However… »
Protection of Personal Data and Data Subject Rights in the Context of Artificial Intelligence Technologies
The processing of personal data is inevitable during the use of artificial intelligence technologies. The processing of personal data in accordance with fundamental principles and the protection of the rights of data subjects and the accurate and adequate response to their requests will essentially minimize the risks of harm to individuals arising from the processing of personal data in artificial intelligence technologies and serve to protect their personal rights at all… »
Letter of Commitment For Evictıon: Issues of Proof
Due to economic fluctuations in Turkey in the recent years, landlords have been seeking to increase rent prices and tenants have not responded favorably to these requests which eventually lead to an increase in disputes over eviction. Particularly in residential and commercial property leases, due to the unique and stringent conditions imposed by the Turkish Code of Obligations No. 6698 (“the Code”) on the termination of lease agreements and the eviction of tenants, landlords… »
Legal Issues Arising in Autonomous (Driverless) Vehicles: Liability and Privacy
Rapid technological developments in the automotive sector have led to the increased presence of autonomous (driverless) vehicles in traffic in some countries around the world, thereby bringing related legal issues to the forefront. In this context, there is a need for legal regulations that can keep pace with technological developments and respond to emerging needs, and the adequacy of existing legal regulations in serving technological developments is being evaluated. Among… »
Court of Cassation Issues Controversial Decision on Likelihood of Confusion in Dispute Over Pharma Marks
The owner of the marks BATIKAR and BATISOL in Class 5 sued the defendant for selling antiseptic disinfectants under the mark MIRADERM BATIMER While the IP Court ruled in favour of the defendant, the Regional Court – and subsequently the Court of Cassation – found that the shared element ‘bati’ created a likelihood of confusion Arguably, the courts did not take into account the specifics of the relevant sector and the global appreciation principle in the examination of… »
Update on The Well-known Trademark Registry Debate in Turkey
The well-known trademark registry of the Turkish Patent and Trademark Office (the Office) became a discussion topic after the Turkish Court of Cassation decided in 2020 that the Office has no authority to create and maintain a registry for well-known trademarks (see Turkey: Well-known trademark registry is again open for debate). First-instance intellectual property courts and regional courts of appeals adopted this decision immediately and changed their practice, whereas… »
IP and Music: Feel the Beat of Intellectual Property
Music is a universal form of expression that transcends cultures, languages, and generations. From ancient times to today’s digital platforms, music has always served as a powerful carrier of emotions, thoughts, and collective memory. The creation of this powerful form of expression involves the creative efforts of many individuals—ranging from lyricists and composers to performers and sound engineers—and this effort is recognized and protected by means of copyrights. In… »
News and Events
Begüm Yavuzdoğan Okumuş Recognized in Lexology Index: Data 2025
Congratulations to Begüm to be recognized as one of the world's leading Data Privacy & Protection practitioners in the Lexology Index (formerly Who's Who Legal) Data 2025. Lexology Index: Data recognizes the leading lawyers in the areas of data privacy and protection, data security and information technology. Those selected are experts in ensuring that company and individual data remains private, assisting clients with keeping personal control of their data…
Uğur Aktekin and Zeynep Seda Alhas Will Moderate Sessions at the Sertaç Köksaldı 6th Intellectual Property Law Seminar
As part of the “Sertaç Köksaldı 6th Intellectual Property Law Seminar”, current IP issues will be discussed by judges, lawyers, academics, patent and trademark attorneys, and representatives from the Turkish Patent and Trademark Office, all of whom are experienced and have made significant contributions in their respective fields, both in Türkiye and abroad. Topics to be covered in the seminar: Intellectual Property Law in the Context of Artificial…
Barış Kalaycı and Atahan Erkul Discussed IP Enforcement in Türkiye at JETRO Webinar
Our Partner Barış Kalaycı and Senior Associate Atahan Erkul discussed the current state of combating against counterfeits and provided an overview of effective IP enforcement measures in Türkiye over the past year at the 'Türkiye's IPR System and Enforcement' webinar hosted by JETRO.
We Are Attending the 13th IBA European Corporate and Private M&A Conference in Paris
We are pleased to announce our participation at the 13th IBA European Corporate and Private M&A Conference, which will be held in Paris on 6 - 7 Feb 2025 and extend an invitation for a potential meeting during the event. Görkem Bilgin, partner, and Yalçın Umut Talay, managing associate, will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with…
Mehmet Gün Spoke at the TÜSİAD SD2 / STEP Panel
Mehmet Gün, our founding partner, spoke in the TÜSİAD SD2 / STEP Panel - Artificial Intelligence and Data Usage: Legal and Security Dimensions organized by TÜSİAD SD2 on November 28. During the panel, the speakers discussed the areas of application for artificial intelligence and data, the expectations of companies from these technologies, the legal and security risks that may arise while utilizing them, the measures that can be taken, and important warnings. They also…
Baran Güney Spoke at Özyeğin University
Baran Güney, our managing associate, served as a guest lecturer in an Advertising Law class at Özyeğin University Faculty of Law. His lecture focused on the legal regulations governing advertisements on social media.
Özge Atılgan Karakulak Spoke at the Pharma Biotech Patent Litigation Europe Summit
Özge Atılgan Karakulak, partner in our Life Sciences and Patents and Utility Models practices, spoke at the Pharma Biotech Patent Litigation Europe Summit in Amsterdam, which took place on January 21-22, 2025. She spoke at the session titled “Bolar Exemption Safe Harbor Update Across Europe and the USA." The summit provides critical insights, including analyses of the first UPC decisions on the merits, cross-border case law, and refined litigation strategies. Key sessions…
Announcement of New Senior Associate Promotions, 2025
We are pleased to announce the continued growth of our firm with the promotion of Ayşenur Çıtak Bozdağ, Bengü Şen Gürakan, Beste Turan Kurtoğlu, Seda Takmaz, and Utku Süngü to Senior Associate, effective 1 January 2025.
Gün + Partners Top Ranked by WTR 1000 2025
We have been ranked as a top-tier firm in both the “Enforcement and Litigation” and “Prosecution and Strategy” categories in the World Trademark Review (WTR) 1000: The World’s Leading Trademark Professionals 2025. Additionally, 13 of our practitioners have been recognized as recommended individuals. The WTR 1000 identifies the top trademark practitioners and firms worldwide, serving as the definitive ‘go-to’ guide for those seeking legal trademark expertise. WTR…
Direnç Bada Will Be a Speaker at the 15th Annual Pharma Serialization & Supply Chain 2025
We are pleased to announce that our Managing Associate, Direnç Bada, will be a speaker at the 15th Annual Pharma Serialization & Supply Chain 2025 in Brussels. This conference aims to integrate business and technical solutions to globally combat counterfeit medicines. Discussions will cover serialization processes, analytical techniques for counterfeit detection, and strategies to enhance supply chain security.
Zeynep Çağla Üstün Spoke at "Lawyers at Work" Event Organized by ELSA
Our managing associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Sunday, December 15, 2024. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.
Begüm Soydan Sayılkan, İrem Girenes Yücesoy, and Aysu Eryaşar Spoke at the Summer ELSA Law School
Our managing associates Begüm Soydan Sayılkan and İrem Girenes Yücesoy and our senior associate Aysu Eryaşar spoke at Summer ELSA Law School organised by ELSA Izmir between August 4-11 2024. They provided participants from various countries with key notes and case studies on Intellectual Property Law, focusing on Intellectual Property and Court Litigation, How To Provide Legal Advice in IP Law, Emerging Trends in Patent Law.…