Insights
Does the Covid-19 Pandemic Constitute a Justified Reason for non-use?
The defendant in a non-use revocation action argued that the pandemic was a force majeure event which had compelled it to cease using its trademark temporarily The court disagreed, holding that the mark at issue, registered for personal care goods in Class 3, should have been used even more intensively during the pandemic The pandemic will not, in itself, be accepted as a justified reason for non-use in revocation actions After the covid-19 pandemic was declared globally… »
Approaches to Trademark Similarity in the Food Supplement Sector
A recent decision by the Court of Cassation regarding trademark similarity in the food supplements and vitamins sector offers a different perspective on the criteria for assessing trademark similarity. This decision provides valuable guidance for launching these products in compliance with both trademark law and sector-specific conditions. Background The decision of the 11th Civil Chamber of the Court of Cassation (“CoC”) dated May 28, 2024 (case no. E. 2023/911, K.… »
Changes to Administrative Trade Mark Revocation in Türkiye
For the first time in Turkey, the IP law enacted in 2017 introduced an administrative revocation procedure before the Turkish Patent and Trade Mark Office. However, to ensure a smooth transition, its implementation was delayed until 10 January 2024. Previously, actions for revocation of trade marks based on non-use were filed as a court action before the specialized IP courts. As of 10 January 10 2024, the Office has become responsible for handling revocation requests.… »
Navigating Türkiye’s Legal Landscape on Parallel Imports and Grey Market Goods
Parallel imports and grey market goods (ie, genuine products that have been imported into a country without the trademark owner's consent, after being legitimately placed on the market elsewhere] have long been a subject of legal and commercial tension worldwide, and a main topic for discussions around trademark rights. Most countries apply a national or regional exhaustion of trademark rights. However, Article 7 of the Turkish Industrial Property Code 6769 (IP Code]. which… »
Applying Presumption of Patent Infringement Against Biosimilars
Before filing lawsuits to assert patent rights against generics or biosimilars, the patent holder essentially operates in the dark. This is because, particularly in cases where the summary of product characteristics (“SmPC”) of the biosimilar/generic drug has not yet been published, or when it is not clear from the limited information in the SmPC whether the patent has been infringed, the relevant sections of the biosimilar/generic product's dossier must be examined to assess… »
Enforcement of Foreign Judgments 2026 in Türkiye
Legislation Treaties Is your country party to any bilateral or multilateral treaties for the reciprocal recognition and enforcement of foreign judgments? What is the country’s approach to entering into these treaties, and what, if any, amendments or reservations has your country made to such treaties? Except for those on family law, Türkiye is not a signatory to multilateral treaties for the reciprocal recognition and enforcement of foreign judgments. However, Türkiye is a… »
Regulations Regarding Direct Sales Models
With the Regulation on Direct Sales (“Regulation”) published in the Official Gazette dated 8 August 2025 and numbered 32980, direct sale systems have been re-regulated, which are sales systems established by a direct sale company and in which direct sellers (who are not employed by the relevant direct sale company under an employment contract but rather act as independent representatives, distributors, consultants or under similar titles, and engage in return for benefits… »
Türkiye’s Healthcare System Undergoes Major Legal Reforms
On July 24, 2025, Türkiye introduced the Law Amending Certain Laws Related to Health (“the Law No. 7557), a wide-ranging reform aimed at modernizing and improving its healthcare industry. This legislation comes at a time when rapid social and economic changes, advancing technology, and growing healthcare demands require continuous adaptation and improvement of the healthcare system. Over the years, Türkiye has made significant progress in expanding healthcare access… »
Implementation of Discovery of Evidence in Patent Law
One of the most important temporary protection measures regulated by Turkish law is the determination of evidence. The implementation of determination of evidence, which is regulated in Articles 400 et seq. of the Code of Civil Procedure No. 6100 and is subject to simple legal procedure, may be requested for the purpose of making a discovery, obtaining an expert examination or taking witness statements in order to determine facts that have yet to be examined in a pending… »
Personal Data Protection in Turkiye and Worldwide in Light of TikTok Decisions: Children's Data and Cross-Border Data Transfer
Personal data protection has become a critical area that has rapidly gained importance both in Türkiye and worldwide in recent years. With the impact of digitalization, individuals generate increasing amounts of personal data in their daily lives, which in turn raises societal sensitivity regarding data security and privacy awareness. In this context, regulatory authorities are tightening oversight of data processing activities; particularly, technology companies are… »
Works on Artificial Intelligence in Türkiye : Summary of the Activities of the AI Commission
The Parliamentary Research Commission on Determining the Steps to Be Taken to Maximize the Benefits of Artificial Intelligence, Establishing the Legal Infrastructure in This Field, and Identifying Measures to Prevent the Risks Associated with the Use of Artificial Intelligence (“Commission”) was officially established on January 14, 2025, and effectively concluded its mandate with its final meeting on May 13, 2025. During its term of activity, the Commission addressed not… »
Strategic Battlefield in Combating Counterfeiters: Turkish Riviera, West and South Coast of Türkiye
With a coastline of almost 9,000 kilometers and over 550 blue flag beaches, Türkiye welcomes millions of domestic and foreign tourists during the summer season each year. The most popular area for summer vacations is known as the Turkish Riviera, comprising the cities of Antalya and Muğla in particular, and also some parts of Aydın and Izmir, encompassing the main districts of Alanya, Antalya, Kemer, Fethiye, Marmaris, Bodrum, Kuşadası and Çeşme from the south to the west… »
News and Events
Direnç Bada Will Be a Speaker at the 15th Annual Pharma Serialization & Supply Chain 2025
We are pleased to announce that our Managing Associate, Direnç Bada, will be a speaker at the 15th Annual Pharma Serialization & Supply Chain 2025 in Brussels. This conference aims to integrate business and technical solutions to globally combat counterfeit medicines. Discussions will cover serialization processes, analytical techniques for counterfeit detection, and strategies to enhance supply chain security.
Zeynep Çağla Üstün Spoke at "Lawyers at Work" Event Organized by ELSA
Our managing associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Sunday, December 15, 2024. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.
Begüm Soydan Sayılkan, İrem Girenes Yücesoy, and Aysu Eryaşar Spoke at the Summer ELSA Law School
Our managing associates Begüm Soydan Sayılkan and İrem Girenes Yücesoy and our senior associate Aysu Eryaşar spoke at Summer ELSA Law School organised by ELSA Izmir between August 4-11 2024. They provided participants from various countries with key notes and case studies on Intellectual Property Law, focusing on Intellectual Property and Court Litigation, How To Provide Legal Advice in IP Law, Emerging Trends in Patent Law.…
Uğur Aktekin Spoke on Trademark Protection at INTA Training
We are proud to share that Uğur Aktekin recently participated as a speaker in a 2-day trademark examiners training for the Patents and Companies Registration Agency (PACRA), KIPI Kenya Industrial Property Institute, and the IPR Division of the Rwanda Development Board (RDB). The event, organized by the International Trademark Association (INTA), covered key topics such as the Madrid System, Non-Traditional Marks (NTMs), and the protection of Famous and Well-Known Marks.…
Begüm Yavuzdoğan Okumuş Moderated the Session "How to Deal With Privacy & Cybersecurity Risks in M&A Documentation" at the ITechLaw 2024 European Conference
We were pleased to announce our participation in the ITechLaw 2024 European Conference, which took place in Munich from October 30 to November 1, 2024. We invited attendees to connect with us for potential meetings during the event. Our Partner, Begüm Yavuzdoğan Okumuş, represented Gün + Partners at the Conference and moderated the session, “How to Deal with Privacy & Cybersecurity Risks in M&A Documentation.” The ITechLaw 2024 European Conference brought together…
Gün + Partners Participated in the PatentMeet Mentorship Programme
Hande Hançar, Zeynep Çağla Üstün, and Pınar Arıkan participated as mentors in the PatentMeet Mentorship Programme launched by Patent Effect. The PatentMeet Mentoring Programme, of which we are one of the sponsors, offers participants who want to learn about protecting, managing and developing their intellectual property rights or who aim for a career in the field of intellectual property rights the opportunity to have one-to-one mentoring meetings with Turkey's leading…
Baran Güney Spoke at "Global Advertising Law Year in Review" Webinar by GALA
Baran Güney, managing associate in our TMT practice, talked about ''Overview of some of the key developments in advertising law over the last year in Turkey at "Global Advertising Law Year in Review" webinar by GALA.
Selin Sinem Erciyas Moderated the TEİD Ankara Event "Business Ethics and Compliance Practices: Real-Life Examples
Our partner, Selin Sinem Erciyas, moderated the event titled "Business Ethics and Compliance Practices: Real-Life Examples," organized by TEİD Ankara. The TEİD is an organization that aims to raise awareness among its stakeholders in the fields of ethics, compliance, and reputation management, and to provide its members with access to the latest information and best practices. The association organizes events that facilitate the sharing of knowledge, experience…
Zeynep Çağla Üstün Speaks at "Lawyers at Work" Event
Our senior associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Saturday, December 16, 2023. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.…
Havva Yıldız Spoke at Bahçeşehir University
Havva Yıldız participated as a speaker in an event organized within the scope of the PALS and IGUL programs by Bahçeşehir University Faculty of Law. During the event, she shared the fundamental concepts of Intellectual Property Law and the career opportunities in this field with the students.
We Hosted ELSA İzmir, Where İrem Girenes Yücesoy and Begüm Soydan Sayılkan Shared Their Experiences
We hosted ELSA İzmir on December 06, 2024, where our managing associates İrem Girenes Yücesoy and Begüm Soydan Sayılkan shared their experiences of pursuing a career at an institutional law firm with the members. They provided insights into Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.
Canan Tınaz Will Attend the 2024 Trademark Administrators & Practitioners (TMAP) Meeting in Pennsylvania
We are pleased to announce our participation at the 2024 Trademark Administrators & Practitioners (TMAP) Meeting, which will be held in Pennsylvania on September 22-24, 2024 and extend an invitation for a potential meeting during the event. Canan Tınaz will be representing Gün + Partners at the meeting. The 2024 Trademark Administrators & Practitioners (TMAP) Meeting is this year’s premier event for trademark administrators, paralegals, young practitioners, and…