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Use of Competitor Trademarks in Google Ads: An Assessment of a Recent Court Decision

With the development of digital advertising, infringements of trademark rights are no longer limited to visible forms of use such as product packaging, signs, catalogues, or website content. The possibility of using competitors’ trademarks as keywords, redirecting codes, search terms, or similar advertising parameters within the Google Ads system, which directs consumers’ access to certain brands and products/services in Google searches, gives rise to disputes lying at the… »

Protection of Digital Fonts under Copyright, Design Law and Unfair Competition Regulations

With the digitalisation of commerce, digital fonts are no longer just an element of design; they have become an integral part of brand identity and commercial communication. It is now possible for original digital fonts to enjoy protection under copyright and design law, as explained in our article, https://gun.av.tr/tr/goruslerimiz/guncel-yazilar/dijital-yazi-tiplerinin-telif-ve-tasarim-hukuku-bakimindan-korunmasi. In addition to copyright and design law, digital fonts may… »

Publishing Rights in Online Use - 2026

As digital technologies continue to transform the publishing industry, the debate on copyright in online use is intensifying at an unprecedented pace. In particular, the integration of artificial intelligence (“AI”)-driven systems into content creation and dissemination processes is reshaping the balance between publishers and digital platforms. Against this backdrop, it is clear that the regulatory framework established under the 2019 European Union (EU) Directive on… »

Draft Law on Digital Copyright

As emphasized in our recent article[1] on publishing rights in online use, the transformative impact of digitalization on the media and publishing sector has necessitated fundamental changes in copyright law. Within this framework, the Draft Law on Digital Copyright (“Draft”), which aims to protect copyrights in digital media, was submitted to the Turkish Grand National Assembly on 11 December 2025 and is currently under review by the relevant commission. The Draft has been… »

Artificial Intelligence from a Copyright Perspective: Global Developments and Reflections in Türkiye

Artificial intelligence technologies have begun to be used by almost everyone and have increasingly become an integral part of daily life. With the widespread adoption of these technologies, which are capable of generating new outputs by processing inputs such as text, images and other forms of data, the question of whether outputs created by artificial intelligence models qualify as “works” and whether they infringe third parties’ copyright has continued to be intensely… »

Startup Legal Playbook - Fourth Edition 2026

Begüm Yavuzdoğan Okumuş and Uğur Erkırlı have contributed to Startup Legal Playbook - Fourth Edition 2026, which is published by ITechLaw. Startup Legal Playbook: A Quick Reference Guide to International Market Entry for Startups (and Their Lawyers) provides startup founders and lawyers with a practical, quick-reference guide to key legal issues startups may face when entering foreign jurisdictions. The Fourth Edition was created to help readers triage important local… »

Goal Celebrations and Other Distinctive Elements

Recent reports in the Turkish press claiming that Warner Bros. has filed a lawsuit against Fenerbahçe footballer Kerem Aktürkoğlu for using the nickname “Harry Potter” on the pitch and in social media content, as well as for performing a goal celebration allegedly referring to the fictional universe created by J.K. Rowling, have once again brought to the forefront the intersection between intellectual property law, popular culture, and sports. These developments have reopened… »

Prohibition of Double Patenting: Assessment within the Framework of the Turkish Patent Office Practice

The prohibition of double patenting is a fundamental principle in patent law that aims to prevent obtaining multiple patent protection for the same invention. This prohibition is intended to prevent both the granting of a second patent for the same invention (narrow sense of double patenting) and the effective extension of the protection period through applications that are not substantially different from each other and contain the same invention idea in terms of technical… »

Compensation for Unjust Preliminary Injunctions in Pharmaceutical Patents and Critical Parameters

One of the most complex types of disputes encountered in the field of pharmaceutical patents is compensation lawsuits arising from unjust preliminary injunctions. These compensation lawsuits require meticulous assessment from the perspective of both procedural law and substantive law. Especially, because of the controversies over the nature of fault-based liability arising from the ambiguities in the wording of Article 399 of the Code of Civil Procedure (“CCP”), and where… »

Can the Exercise of Patent Rights Be Limited by Allegations of Unfair Competition?

Undoubtedly, the initiation of patent infringement actions by patent holders for the purpose of protecting their exclusive rights, as well as the notification of third parties outside the proceedings who are suspected of involvement in infringing activities, fall within the scope of the rights conferred by patent law. Nevertheless, particularly in disputes between originator and generic pharmaceutical companies, the boundary between the exercise of patent rights and the… »

Recent Amendments to the Internet Law numbered 5651 Concerning Social Media and Game Platforms

Implementing legal limitations on the use of social media by children has been the topic of ongoing debate around the world for some time now. Law No. 5651 on the Regulation of Internet Broadcasts and Prevention of Crimes Committed through Such Broadcasts (the “Law No: 5651/ Internet Law”) contains many provisions regulating online services used by millions every day. The main objective of the Law was to stipulate quick and effective provisional measures against illegal… »

Corporate Governance 2026 in Turkey

Primary sources of law, regulation and practiceWhat are the primary sources of law, regulation and practice relating to corporate governance? Is it mandatory for listed companies to comply with listing rules or do they apply on a "comply or explain" basis? The Turkish Commercial Code (TCC) dated 13 January 2011 (Law No. 6102) entered into force on 1 July 2012. The TCC has important objectives, such as ensuring transparency, adopting corporate governance standards and… »

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