Insights
Key Trends in Advertisement Board Decisions in 2025
As a result of the effective supervision carried out by the Advertisement Board (“Board”) in 2025, a significant number of guiding decisions were rendered in the field of commercial advertising and unfair commercial practices. The substantial increase in administrative fines that the Board may impose, introduced by the amendments to the Law on the Protection of Consumers dated 30 October 2024, has markedly strengthened the effectiveness and deterrent impact of the Board’s… »
Public Policy Review in Foreign Court Judgments and Arbitral Awards: Emerging Trends in 2025 Case Law
One of the most frequently raised objections in proceedings for the recognition and enforcement of foreign court and arbitral awards, as well as in actions for the setting aside of foreign arbitral awards, is the allegation that the decision is contrary to public policy. Owing to its broad and interpretative nature, the concept of public policy has become a standard line of defence invoked in almost every recognition, enforcement, or annulment proceeding. Until the Court of… »
The Euro Value Applied to Pharmaceutical Prices Has Been Increased by 16.9%
On 19 December 2025, Presidential Decision No. 10702 amending the Decision on the Pricing of Medicinal Products for Human Use (“Decision”), which was originally put into force by the Council of Ministers’ Decision dated 6 February 2017 and numbered 2017/9901, was published in the Official Gazette. With this amendment, changes have been introduced regarding (i) profit margins applied to warehouse and pharmacy sales prices and (ii) the Euro exchange rate used in the pricing of… »
Turkish Court of Cassation Invalidates Motor Oil Trademark Application in Monster Energy Drink Dispute
In a recent decision of the Turkish Court of Cassation (Merit No. 2024/6138, Decision No. 2025/3800), the Court conducted a holistic comparison between a globally renowned energy drink brand and a motor oil brand, examining all aspects, from the similarity of the goods to the colors and figurative elements used in the disputed trademarks. Background The dispute involved, on the one side, the plaintiff’s well-known marks in the energy drinks sector – the word mark “MONSTER… »
Significant Developments in the Implementation of the Turkish Commercial Code in 2026
Existing Facilitations for Capital Loss and Over-Indebtedness Calculations are Extended until 2026 Article 376 of the Turkish Commercial Code numbered 6102 (the “TCC”) regulates the measures to be taken and the precautions to be implemented by the board of directors of the company, and the procedures to be followed in cases where the company suffers capital loss or becomes over-indebted, in order to ensure the protection of the financial structure of the company and to secure… »
New Regulation on Plant Protection Products in Türkiye: Digital Governance and Traceability Model
Plant protection products are defined in legislation in a broad and highly technical manner. They refer to preparations offered to users in various forms which are used to protect plants and plant products against harmful organisms or to prevent the effects of such organisms, excluding products intended solely for plant nutrition. These products may also affect plant growth, control or prevent undesirable developments in plants or plant parts, or eliminate unwanted plants.… »
Regulatory Landscape of Data Protection and Artificial Intelligence in Türkiye
1- Major Legal Developments For industry stakeholders, most of the year was spent on implementing the developments from last year into their practice, as the most recent major legal developments came around at the end of 2024. The Personal Data Protection Law (the “Law”) is the main regulatory framework for data privacy in Türkiye. It was ratified in 2016, and the Personal Data Protection Authority (the “DPA”) was established by the Law. In 2024, the Law had some major… »
Polo Player v Jockey: Analysing The Turkish Trademark Department’s Device Marks Decision
The Trademarks Department of the Turkish Patent and Trademark Office (the Trademarks Department) has recently highlighted, in a dispute where the similarity of device marks and the well-known status argument were primary issues, that the evidence submitted in response to a proof-of-use request proved to be critically important to the success prospects of the opposition file. Opposition grounds and device mark differences The device trademark application shown below… »
OneTrust DataGuidance - Employment
Beril Yayla Sapan and Begüm Yavuzdogan Okumuş have contributed to Data Guidance Turkey - Employment, which is published by OneTrust. OneTrus Data Guidance Turkey - Employment provides detailed information on employee privacy and data protection regulations in Turkey, covering key legislation, official guidelines, supervisory authorities, and case law. It outlines the absence of a specific employee privacy law in Turkey but emphasizes the importance of the Personal Data… »
New Legal Provision Addressing Counterfeit and Unauthorized Practices in the Medical Device Industry
The Law No. 7557 on the “Amendments to Certain Laws Related to Health and to the Decree Law No. 663”, which entered into force on 24 July 2025, introduced numerous changes that directly affect the healthcare sector. One of these changes is the Additional Article 20, which was added to the Basic Law on Health Services. This article aims to address critical areas such as the placement of counterfeit medical devices on the market, unauthorized sales and technical service… »
From the Perspective of Data Protection and Cybersecurity: Increasing Need for Regulation in Artificial Intelligence
The rapid development of artificial intelligence (AI) technologies and the widespread use of generative artificial intelligence systems also bring the need to regulate artificial intelligence. The steps taken and the issues discussed in European Union member states within the scope of the European Union’s AI Act have also begun to clarify the legal framework applicable to those systems and applications. Despite the lack of any specific regulation applicable to AI in Türkiye… »
Surprise Boxes: Mystery or Risk for Consumers?
In recent years, the concept of “mystery boxes” or “surprise boxes” has become increasingly popular, taking a central place in the marketing strategies of many companies. While the element of surprise and intrigue offered by these products is highly appealing, it also raises various legal questions regarding whether the delivered items actually meet consumer expectations. The Advertisement Board (“Board”), at its meeting dated September 11, 2025, placed on its agenda mystery… »
News and Events
Begüm Soydan Sayılkan and Atacan Yılmaz Delivered Presentations on Customs During the In-Service Training in Doğubayazıt
Our managing associate Begüm Soydan Sayılkan and our associate Atacan Yılmaz conducted presentations during the in-service training sessions organized by the General Directorate of Customs, held on May 28-29, 2025, in Doğubayazıt, Ağrı. These sessions, attended by customs officers from the Gürbulak and Eastern Anatolia Customs and Foreign Trade Regional Directorate, centered on the protection and enforcement of intellectual and industrial property rights at customs.…
Hande Hançar Listed in Top 250 Women in IP 2025
Congratulations to Hande Hançar on her recognition in the Top 250 Women in IP by IP Stars! This prestigious list highlights senior female intellectual property practitioners who are highly recommended by clients and peers, and who have made a significant impact on the IP field through their work, leadership, and influence. The Top 250 Women in IP is part of IP Stars’ annual research, which identifies outstanding women across the global IP profession.
We are Attending the INTA’s 2025 Annual Meeting in San Diego
Our team - Barış Kalaycı, Güldeniz Doğan Alkan, Hande Hançar, Mutlu Yıldırım Köse, Uğur Aktekin, Zeynep Seda Alhas, and Pınar Arıkan are attending INTA’s 2025 Annual Meeting in San Diego, California. As always, the Annual Meeting will be a great opportunity to engage with fellow IP professionals, discuss the evolving global IP landscape, and reconnect with friends and colleagues from around the world. If you’ll be there and would like to connect-whether to explore…
INTA Pre-Annual Meeting Reception 2025 Istanbul Co-hosted By Gün + Partners
This reception is planned exclusively for you and your colleagues to learn more about INTA’s upcoming 2025 Annual Meeting. Feel free to bring a friend, colleague, or prospective member to find out more about this year's educational program, Business Development offerings, and more. Plus, learn about all the benefits of becoming an INTA member! Speaker: Şerif Yenen - Turkish tour guide, travel writer, and international speaker, Guest Lecturer at the Smithsonian, renowned…
Our Lawyers Have Been Recognised as Mondaq Thought Leading Authors
We are delighted our lawyers have been recognised as Mondaq Thought Leading Authors for the below categories at the Mondaq Spring 2025 awards. Arbitration & Dispute Resolution - A New Regulation on the Sanction for Non-Attendance to Mandatory MediationEmployment and HR - Changes to Minimum Wage, Severance Payments and Administrative Fines in 2025Compliance - Developments About Corporate Sustainability in TürkiyeEnvironmental Law - Developments About Corporate…
We are Attending the 11th AIDA Europe Conference in Madrid
We are pleased to announce our participation at the 11th AIDA Europe Conference, which will be held in Madrid on 29-30 May 2025 and extend an invitation for a potential meeting during the event. Aysel Korkmaz Yatkın, partner will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with her. We eagerly anticipate the prospect of meeting you face-to-face at…
We are Attending the 22nd IBA Annual International Mergers & Acquisitions Conference in New York
We are pleased to announce our participation at the 22nd IBA Annual International Mergers & Acquisitions Conference, which will be held in New York on 4-5 Jun 2025 and extend an invitation for a potential meeting during the event. Görkem Bilgin, partner will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with him. We eagerly anticipate the prospect…
Kendal Basut Was Recently Featured in the RAI Documentary, Punti di Vista – The Threat of Counterfeiting to Made in Italy
We are pleased to share that our Senior Associate, Kendal Basut, was recently featured in the RAI documentary program Punti di Vista, aired on April 9, 2025. In this episode, Kendal participated in a discussion addressing the increasing threat that counterfeiting poses to Italian industries amid rising protectionist measures and new tariffs. Alongside government officials, economic experts, and industry leaders, Kendal provided insights into the legal implications and…
Güldeniz Doğan Alkan Spoke at the Webinar Organized by TOBBUYUM
Our partner Güldeniz Doğan Alkan spoke at the webinar titled 'Dispute Resolution Mechanism in Domain Name Disputes,' organized by TOBBUYUM. The “Dispute Resolution Mechanism in Domain Name Disputes” webinar provided participants with valuable information on the methods that can be followed and the current legal procedures for resolving domain name disputes. With contributions from experts in domain name registration, infringements, and resolution methods, participants had…
We are Attending the 9th IBA Global Entrepreneurship Conference in Milan
We are pleased to announce our participation at the 9th IBA Global Entrepreneurship Conference, which will be held in Milan on 18-20 May 2025 and extend an invitation for a potential meeting during the event. Görkem Bilgin, partner, will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with him. We eagerly anticipate the prospect of meeting you…
We Co-Hosted “Online Brand Protection in Türkiye (Webinar)” with CSC and ICANN.
In this webinar, experts from ICANN, Gün + Partners, and CSC Digital Brand Services covered: ICANN Update: An overview of the latest developments at ICANN and key updates from the ICANN81 Annual Meeting. Digital Asset Protection: Key strategies for protecting digital presence. Online Enforcement: Updates on building a corporate domain name strategy, with a focus on Türkiye. .COM.TR Liberalization and the Launch of .TR: Its impact on brand owners. IP Enforcement in the…
We Are the "Firm of the Year" by Managing IP EMEA Awards 2025
Gün + Partners was awarded the Türkiye Trademark Disputes Firm of the Year at the Managing IP European, Middle East, and Africa (EMEA) Awards 2025. The Managing IP Awards programme recognises remarkable intellectual property achievements and developments in the last year. Now in its 20th year, the awards cover several IP practice areas and more than 50 jurisdictions.