Insights
Online Enforcement in Türkiye: Addressing IP Infringements in the Digital Era
In cases of online infringement of industrial property rights, various actions can be pursued, including civil actions, criminal actions, preliminary injunctions, and notice-and-takedown procedures. Possible ways of enforcement against online infringement is shown below: The legal basis of trademark infringement is regulated under Articles 7 and 29 of the Intellectual Property Code (IP Code). Article 29 of the IP Code states that imitating a trademark or using a mark that is… »
Developments in the Field of Medical Devices
On 26 May 2023, significant changes were made to the Medical Device Promotion Regulation. These changes introduced several new procedures to the medical device sector. Rather than being regulated under separate legislation, these procedures were incorporated into the existing Medical Device Promotion Regulation. According to the updated regulation, additional obligations have been introduced for authorised sales centres for medical devices. These include providing technical… »
Advertisement Board’s Approach to Environmental Claims
The Advertisement Board (“Board”) reviewed numerous advertisements containing claims related to the environment in accordance with the Regulation on Commercial Advertising and Unfair Commercial Practices (“Regulation”), as well as the Guideline on Advertisements Containing Environmental Claims. The Board’s evaluation provided practical guidance for interpretation of environmental claims’ compliance to law. The Board examined the environmental claims in a cosmetic company’s… »
Functional Equivalence Across Jurisdictions: Convergence Between Turkish Patent Law and the Unified Patent Court
Barely two years after its operational launch, the Unified Patent Court (“UPC”) has already begun shaping a transnational doctrine of patent infringement by equivalence. Between late 2024 and mid-2025, four landmark first-instance decisions — Plant-e v Bioo (The Hague LD), Brussels LD CFI 376/2023, Mannheim LD CFI 471/2023, and N.J. Diffusion v Gisela Mayer (Paris LD) — established, refined, and finally harmonised the analytical framework for assessing functional equivalence… »
Corporate Reporting Obligations Regarding Transactions Affecting Foreign Exchange Position
In light of the amendments made in the Regulation on the Procedures and Principles Regarding the Monitoring of Transactions Affecting Foreign Exchange Positions by the Central Bank of the Republic of Türkiye (“Regulation”)on 3 May 2025, the criteria for companies subject to reporting obligations have been revised along with the reporting periods. This development has created a need to re-evaluate the reporting obligation, its scope and other practical issues relating to the… »
The Role of Artificial Intelligence in Trademark Enforcement
The effective protection of trademark rights is essential for preserving commercial identity and protecting consumers from misleading or counterfeit products. However, in recent years—particularly with the acceleration of digitalization, traditional enforcement methods have become increasingly inadequate. The global expansion of e-commerce platforms has made it easier for counterfeit goods to circulate online, complicating efforts by trademark owners to safeguard their… »
Legislative Developments for Artificial Intelligence in Türkiye
With the rapid expansion of the use of artificial intelligence (AI) and its integration into all areas of life, it has become essential to establish a legal framework that regulates the safe and ethical development, distribution and use of AI systems, considering the complexity and unique characteristics of this technology. In addition to promoting the safe, transparent, and human rights-respecting development of AI technologies, and aiming to protect the safety, rights, and… »
Arbitration Procedures and Practice 2024 in Türkiye: Overview
Legislative Framework Applicable Legislation 1. What legislation applies to arbitration? The main arbitration legislation in Türkiye is: The International Arbitration Code (No. 4686), which applies to an international arbitration seated in Türkiye and to an arbitration where its application is agreed by the parties. The Civil Procedure Code (No. 6100), which applies to a domestic arbitration. The arbitration laws in the International Arbitration Code and the Civil… »
Litigation and Enforcement 2024 in Turkey
What are the main dispute resolution methods used to resolve large commercial disputes? The main and most commonly used method for resolving large commercial disputes in Turkey is litigation. Civil litigation is based on the principle that the parties to the dispute prepare their case. The judge is bound to hear claims, defences and evidence brought by the parties. However, the judge is entitled to make a legal assessment ex officio. The management of proceedings is at the… »
Schrödinger’s Paradox in the Patent World: Can a Marketed Product Fall Outside the Prior Art?
On 2 July 2025, the Enlarged Board of Appeal of the European Patent Office (“EPO”), in its decision G 1/23, clarified whether a product already placed on the market, but whose internal structure cannot be analysed or reproduced by the skilled person, may nevertheless be excluded from the state of the art in the assessment of inventive step. In doing so, the Board added a new dimension to the ongoing debate following decision G 1/92. The dispute giving rise to the decision… »
Advertising Alcohol on Social Media
In Türkiye, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made through social media influencers. The Advertisement Board has scrutinised hidden advertisements of alcoholic beverage… »
News and Events
We are Attending the 9th IBA Global Entrepreneurship Conference in Milan
We are pleased to announce our participation at the 9th IBA Global Entrepreneurship Conference, which will be held in Milan on 18-20 May 2025 and extend an invitation for a potential meeting during the event. Görkem Bilgin, partner, will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with him. We eagerly anticipate the prospect of meeting you…
We Co-Hosted “Online Brand Protection in Türkiye (Webinar)” with CSC and ICANN.
In this webinar, experts from ICANN, Gün + Partners, and CSC Digital Brand Services covered: ICANN Update: An overview of the latest developments at ICANN and key updates from the ICANN81 Annual Meeting. Digital Asset Protection: Key strategies for protecting digital presence. Online Enforcement: Updates on building a corporate domain name strategy, with a focus on Türkiye. .COM.TR Liberalization and the Launch of .TR: Its impact on brand owners. IP Enforcement in the…
We Are the "Firm of the Year" by Managing IP EMEA Awards 2025
Gün + Partners was awarded the Türkiye Trademark Disputes Firm of the Year at the Managing IP European, Middle East, and Africa (EMEA) Awards 2025. The Managing IP Awards programme recognises remarkable intellectual property achievements and developments in the last year. Now in its 20th year, the awards cover several IP practice areas and more than 50 jurisdictions.
We Attended the 9th ICC European Conference on International Arbitration in Paris
We were pleased to announce our participation at the 9th ICC European Conference on International Arbitration, which was held in Paris on 7-9 Apr 2025, and extended an invitation for a potential meeting during the event. Aysel Korkmaz Yatkın and Beril Yayla Sapan, partners, represented Gün + Partners at the conference.
We Attended the 26th Annual IBA Arbitration Day in London
We were pleased to announce our participation at the 26th Annual IBA Arbitration Day, which was held in London on 3-4 Apr 2025, and extended an invitation for a potential meeting during the event. Aysel Korkmaz Yatkın, partner, represented Gün + Partners at the conference.
We Attended the Annual IBA Employment and Diversity Law Conference 2025 in Marrakech
We were pleased to announce our participation at the Annual IBA Employment and Diversity Law Conference 2025, which was held in Marrakech on 2-4 Apr 2025, and extended an invitation for a potential meeting during the event. Beril Yayla Sapan, partner, and Asena Aytuğ Keser, managing associate, represented Gün + Partners at the conference.
We Attended the 8th IBA Mergers and Acquisitions in the Technology Sector Conference in Geneva
We were pleased to announce our participation at the 8th IBA Mergers and Acquisitions in the Technology Sector Conference, which was held in Geneva on 13-14 Mar 2025, and extended an invitation for a potential meeting during the event. Begüm Yavuzdoğan Okumuş, partner, represented Gün + Partners at the conference.
We Will Attend the 11th Annual IBA World Life Sciences Conference in Boston
The 11th Annual IBA World Life Sciences Conference will take place on 11 - 13 June 2025 in Boston, Massachusetts, USA. Özge Atılgan Karakulak, partner in our Life Sciences practice and Advisory Board Member of the IBA Intellectual Property and Entertainment Law Committee, will be the co-chair of the conference. Topics will include: Trends in gene therapy and personalized medicine Navigating the Intersection of Patent Strategies and Antitrust Regulations in the…
We Are Attending the IBA Annual Litigation Forum: The future of litigation in Singapore
We are pleased to share that we will be participating in the IBA Annual Litigation Forum: The Future of Litigation, taking place in Singapore from April 9-11, 2025. We would like to extend an invitation to meet during the event. Mehmet Gün, the Founder and Senior Partner of Gün + Partners, as well as the Founder and President of the Better Justice Association and Founding President and Chairman of the High Advisory Board of the Istanbul Arbitration Association (ISTA) will…
Gün + Partners Ranked in The Legal 500 2025
We are proud to have achieved Top Tier rankings in 3 out of the 9 practice areas in which we are ranked. This recognition reflects the strength and dedication of our team across a broad range of practices. We are also pleased to share that: 2 of our lawyers are listed in the 'Hall of Fame', 3 are recognized as 'Leading Individuals', 2 are ranked among the 'Next Generation Partners', and 5 are named 'Leading Associates'. The Legal 500 is one of the most prestigious…
Beste Turan Kurtoğlu Spoke at the Patent Report LIVE #9 Event
The 10 patent topics that stood out in patent law in 2024 were discussed at the PatentEffect Patent Report LIVE #9 event held on March 26. Our senior associate Beste Turan Kurtoğlu from the Patent and Utility Models team evaluated the impact of the CJEU's long-arm jurisdiction interpretation on the patent world, the Italian Supreme Court's assessment of the Bolar Exception, and the importance of evidence collection in patent disputes.
Begüm Yavuzdoğan Okumuş and Yalçın Umut Talay spoke at the ARTED Webinar on Artificial Intelligence in the Medical Device Industry
Our partner Begüm Yavuzdoğan Okumuş and our managing associate Yalçın Umut Talay spoke at the "Artificial Intelligence in the Medical Device Industry Webinar" organized by ARTED. The webinar explored the rising role of artificial intelligence technologies in the medical device sector and the impact of developments in this field on the industry.