Insights
Online Enforcement in Türkiye: Addressing IP Infringements in the Digital Era
In cases of online infringement of industrial property rights, various actions can be pursued, including civil actions, criminal actions, preliminary injunctions, and notice-and-takedown procedures. Possible ways of enforcement against online infringement is shown below: The legal basis of trademark infringement is regulated under Articles 7 and 29 of the Intellectual Property Code (IP Code). Article 29 of the IP Code states that imitating a trademark or using a mark that is… »
Developments in the Field of Medical Devices
On 26 May 2023, significant changes were made to the Medical Device Promotion Regulation. These changes introduced several new procedures to the medical device sector. Rather than being regulated under separate legislation, these procedures were incorporated into the existing Medical Device Promotion Regulation. According to the updated regulation, additional obligations have been introduced for authorised sales centres for medical devices. These include providing technical… »
Advertisement Board’s Approach to Environmental Claims
The Advertisement Board (“Board”) reviewed numerous advertisements containing claims related to the environment in accordance with the Regulation on Commercial Advertising and Unfair Commercial Practices (“Regulation”), as well as the Guideline on Advertisements Containing Environmental Claims. The Board’s evaluation provided practical guidance for interpretation of environmental claims’ compliance to law. The Board examined the environmental claims in a cosmetic company’s… »
Corporate Reporting Obligations Regarding Transactions Affecting Foreign Exchange Position
In light of the amendments made in the Regulation on the Procedures and Principles Regarding the Monitoring of Transactions Affecting Foreign Exchange Positions by the Central Bank of the Republic of Türkiye (“Regulation”)on 3 May 2025, the criteria for companies subject to reporting obligations have been revised along with the reporting periods. This development has created a need to re-evaluate the reporting obligation, its scope and other practical issues relating to the… »
The Role of Artificial Intelligence in Trademark Enforcement
The effective protection of trademark rights is essential for preserving commercial identity and protecting consumers from misleading or counterfeit products. However, in recent years—particularly with the acceleration of digitalization, traditional enforcement methods have become increasingly inadequate. The global expansion of e-commerce platforms has made it easier for counterfeit goods to circulate online, complicating efforts by trademark owners to safeguard their… »
Legislative Developments for Artificial Intelligence in Türkiye
With the rapid expansion of the use of artificial intelligence (AI) and its integration into all areas of life, it has become essential to establish a legal framework that regulates the safe and ethical development, distribution and use of AI systems, considering the complexity and unique characteristics of this technology. In addition to promoting the safe, transparent, and human rights-respecting development of AI technologies, and aiming to protect the safety, rights, and… »
Arbitration Procedures and Practice 2024 in Türkiye: Overview
Legislative Framework Applicable Legislation 1. What legislation applies to arbitration? The main arbitration legislation in Türkiye is: The International Arbitration Code (No. 4686), which applies to an international arbitration seated in Türkiye and to an arbitration where its application is agreed by the parties. The Civil Procedure Code (No. 6100), which applies to a domestic arbitration. The arbitration laws in the International Arbitration Code and the Civil… »
Litigation and Enforcement 2024 in Turkey
What are the main dispute resolution methods used to resolve large commercial disputes? The main and most commonly used method for resolving large commercial disputes in Turkey is litigation. Civil litigation is based on the principle that the parties to the dispute prepare their case. The judge is bound to hear claims, defences and evidence brought by the parties. However, the judge is entitled to make a legal assessment ex officio. The management of proceedings is at the… »
Advertising Alcohol on Social Media
In Türkiye, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made through social media influencers. The Advertisement Board has scrutinised hidden advertisements of alcoholic beverage… »
New Developments Regarding the Obligation to Register with the Data Controllers’ Registry
With the decision of the Personal Data Protection Board dated 04.09.2025 and numbered 2025/1572, which entered into force by being published in the Official Gazette on 01.10.2025, the scope of data controllers exempt from the obligation to register with the Data Controllers’ Registry (VERBİS) has been amended. Previously, data controllers whose main activity involved processing special categories of personal data were subject to the VERBİS registration obligation. However… »
Protection of Personal Data and Data Subject Rights in the Context of Artificial Intelligence Technologies
The processing of personal data is inevitable during the use of artificial intelligence technologies. The processing of personal data in accordance with fundamental principles and the protection of the rights of data subjects and the accurate and adequate response to their requests will essentially minimize the risks of harm to individuals arising from the processing of personal data in artificial intelligence technologies and serve to protect their personal rights at all… »
Letter of Commitment For Evictıon: Issues of Proof
Due to economic fluctuations in Turkey in the recent years, landlords have been seeking to increase rent prices and tenants have not responded favorably to these requests which eventually lead to an increase in disputes over eviction. Particularly in residential and commercial property leases, due to the unique and stringent conditions imposed by the Turkish Code of Obligations No. 6698 (“the Code”) on the termination of lease agreements and the eviction of tenants, landlords… »
News and Events
Özge Atılgan Karakulak Spoke at the Pharma Biotech Patent Litigation Europe Summit
Özge Atılgan Karakulak, partner in our Life Sciences and Patents and Utility Models practices, spoke at the Pharma Biotech Patent Litigation Europe Summit in Amsterdam, which took place on January 21-22, 2025. She spoke at the session titled “Bolar Exemption Safe Harbor Update Across Europe and the USA." The summit provides critical insights, including analyses of the first UPC decisions on the merits, cross-border case law, and refined litigation strategies. Key sessions…
Announcement of New Senior Associate Promotions, 2025
We are pleased to announce the continued growth of our firm with the promotion of Ayşenur Çıtak Bozdağ, Bengü Şen Gürakan, Beste Turan Kurtoğlu, Seda Takmaz, and Utku Süngü to Senior Associate, effective 1 January 2025.
Gün + Partners Top Ranked by WTR 1000 2025
We have been ranked as a top-tier firm in both the “Enforcement and Litigation” and “Prosecution and Strategy” categories in the World Trademark Review (WTR) 1000: The World’s Leading Trademark Professionals 2025. Additionally, 13 of our practitioners have been recognized as recommended individuals. The WTR 1000 identifies the top trademark practitioners and firms worldwide, serving as the definitive ‘go-to’ guide for those seeking legal trademark expertise. WTR…
Direnç Bada Will Be a Speaker at the 15th Annual Pharma Serialization & Supply Chain 2025
We are pleased to announce that our Managing Associate, Direnç Bada, will be a speaker at the 15th Annual Pharma Serialization & Supply Chain 2025 in Brussels. This conference aims to integrate business and technical solutions to globally combat counterfeit medicines. Discussions will cover serialization processes, analytical techniques for counterfeit detection, and strategies to enhance supply chain security.
Zeynep Çağla Üstün Spoke at "Lawyers at Work" Event Organized by ELSA
Our managing associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Sunday, December 15, 2024. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.
Begüm Soydan Sayılkan, İrem Girenes Yücesoy, and Aysu Eryaşar Spoke at the Summer ELSA Law School
Our managing associates Begüm Soydan Sayılkan and İrem Girenes Yücesoy and our senior associate Aysu Eryaşar spoke at Summer ELSA Law School organised by ELSA Izmir between August 4-11 2024. They provided participants from various countries with key notes and case studies on Intellectual Property Law, focusing on Intellectual Property and Court Litigation, How To Provide Legal Advice in IP Law, Emerging Trends in Patent Law.…
Uğur Aktekin Spoke on Trademark Protection at INTA Training
We are proud to share that Uğur Aktekin recently participated as a speaker in a 2-day trademark examiners training for the Patents and Companies Registration Agency (PACRA), KIPI Kenya Industrial Property Institute, and the IPR Division of the Rwanda Development Board (RDB). The event, organized by the International Trademark Association (INTA), covered key topics such as the Madrid System, Non-Traditional Marks (NTMs), and the protection of Famous and Well-Known Marks.…
Begüm Yavuzdoğan Okumuş Moderated the Session "How to Deal With Privacy & Cybersecurity Risks in M&A Documentation" at the ITechLaw 2024 European Conference
We were pleased to announce our participation in the ITechLaw 2024 European Conference, which took place in Munich from October 30 to November 1, 2024. We invited attendees to connect with us for potential meetings during the event. Our Partner, Begüm Yavuzdoğan Okumuş, represented Gün + Partners at the Conference and moderated the session, “How to Deal with Privacy & Cybersecurity Risks in M&A Documentation.” The ITechLaw 2024 European Conference brought together…
Gün + Partners Participated in the PatentMeet Mentorship Programme
Hande Hançar, Zeynep Çağla Üstün, and Pınar Arıkan participated as mentors in the PatentMeet Mentorship Programme launched by Patent Effect. The PatentMeet Mentoring Programme, of which we are one of the sponsors, offers participants who want to learn about protecting, managing and developing their intellectual property rights or who aim for a career in the field of intellectual property rights the opportunity to have one-to-one mentoring meetings with Turkey's leading…
Baran Güney Spoke at "Global Advertising Law Year in Review" Webinar by GALA
Baran Güney, managing associate in our TMT practice, talked about ''Overview of some of the key developments in advertising law over the last year in Turkey at "Global Advertising Law Year in Review" webinar by GALA.
Selin Sinem Erciyas Moderated the TEİD Ankara Event "Business Ethics and Compliance Practices: Real-Life Examples
Our partner, Selin Sinem Erciyas, moderated the event titled "Business Ethics and Compliance Practices: Real-Life Examples," organized by TEİD Ankara. The TEİD is an organization that aims to raise awareness among its stakeholders in the fields of ethics, compliance, and reputation management, and to provide its members with access to the latest information and best practices. The association organizes events that facilitate the sharing of knowledge, experience…
Zeynep Çağla Üstün Speaks at "Lawyers at Work" Event
Our senior associate Zeynep Çağla Üstün participated as a speaker at the "Lawyers at Work" event organized by ELSA Ankara on Saturday, December 16, 2023. Zeynep shared her experiences related to a career in an institutional law firm with law school students, providing information about Gün + Partners' activities, practice areas, internship opportunities, and workplace experience.…