Insights
The Proposed Amendments to Law No. 5846 on Intellectual and Artistic Works
The acceleration of digitalization, the widespread adoption of internet-based uses, and the increasing interaction between artificial intelligence (“AI”) systems and copyright-protected content necessitate greater legal certainty regarding the position of rights holders and the development of mechanisms enabling them to effectively exercise their rights. To address this need, the The Proposal Amending the Law No. 5846 on Intellectual and Artistic Works ("Proposal") was… »
A New Era Begins for Digital Advertising: New Rules for Targeted Advertising and AI-Generated Ads
Digital advertising has undergone a significant transformation in recent years. Advertisers increasingly rely on data relating to consumers’ online behaviour, interests, and preferences to deliver personalised advertisements, while artificial intelligence technologies are becoming more widely used in the creation of advertising content, the use of digital characters, and interactions with consumers. Although these technological developments have enabled advertisements to… »
Healthcare Regulation 2024 in Turkey
1. Organisation, financing and structure of the healthcare system Organisation How is healthcare in your jurisdiction organised? What is the role of government? The healthcare system is governed principally by the Fundamental Law on Healthcare Services No. 3359 and dated 15 May 1987, which furnishes the Ministry of Health (MoH) with the authority to issue healthcare-related regulations and establish a healthcare system enabling each and every person living in Turkey… »
Enforcement of Foreign Judgments 2026 in Türkiye
Legislation Treaties Is your country party to any bilateral or multilateral treaties for the reciprocal recognition and enforcement of foreign judgments? What is the country’s approach to entering into these treaties, and what, if any, amendments or reservations has your country made to such treaties? Except for those on family law, Türkiye is not a signatory to multilateral treaties for the reciprocal recognition and enforcement of foreign judgments. However, Türkiye is a… »
Amendments to the Regulation on Commercial Advertisement and Unfair Commercial Practices
The Regulation Amending the Regulation on Commercial Advertisement and Unfair Commercial Practices was published in the Official Gazette dated July 1, 2026. This regulation introduces significant changes in many current areas, such as targeted advertisements, advertising created using artificial intelligence, advertisements by social media influencers, environmental claims, sales with discounts, and consumer reviews. Key amendments A new Article 25/A titled "Targeted… »
Protection of Digital Fonts under Copyright, Design Law and Unfair Competition Regulations
With the digitalisation of commerce, digital fonts are no longer just an element of design; they have become an integral part of brand identity and commercial communication. It is now possible for original digital fonts to enjoy protection under copyright and design law, as explained in our article, https://gun.av.tr/tr/goruslerimiz/guncel-yazilar/dijital-yazi-tiplerinin-telif-ve-tasarim-hukuku-bakimindan-korunmasi. In addition to copyright and design law, digital fonts may… »
Recent Developments in the Protection of Biometric Data
The use of biometric recognition systems has become widespread in recent years across a wide range of sectors, from workplaces to gyms, and from public institutions to digital services. Technologies such as fingerprint recognition, facial recognition and iris scanning are used for purposes such as identity verification, access control and time and attendance tracking. However, the fact that biometric data is unique to the individual, immutable and, in the event of a breach… »
Infringement of Second Medical Use Claims And Proof of Infringement
The patentability of second medical use claims is explicitly regulated under EPC 54(5) with the amendments made to the European Patent Convention (“EPC”) in 2000, which entered into force on 13 December 2007. In Türkiye, although there is no explicit provision on this issue in the Industrial Property Code no. 6769, the discussions regarding the patentability of these claims have ended with the decision of the General Assembly of the Court of Appeal dated October 21, 2021[1].… »
Use of Competitor Trademarks in Google Ads: An Assessment of a Recent Court Decision
With the development of digital advertising, infringements of trademark rights are no longer limited to visible forms of use such as product packaging, signs, catalogues, or website content. The possibility of using competitors’ trademarks as keywords, redirecting codes, search terms, or similar advertising parameters within the Google Ads system, which directs consumers’ access to certain brands and products/services in Google searches, gives rise to disputes lying at the… »
Does the ‘Long Arm’ of the UPC Reach Turkey?
After long years of deliberation, the Agreement establishing the Unified Patent Court (“Agreement”) was accepted on majority of the European Union (EU) member states in 2013 and entered into force on 01 June 2023. The Unified Patent Court (UPC) was envisaged as a common court for the member states party to the Agreement. And thus, the UPC became part of the judicial system of the member states party to the Agreement and was authorised to resolve disputes concerning European… »
Artificial Intelligence from a Copyright Perspective: Global Developments and Reflections in Türkiye
Artificial intelligence technologies have begun to be used by almost everyone and have increasingly become an integral part of daily life. With the widespread adoption of these technologies, which are capable of generating new outputs by processing inputs such as text, images and other forms of data, the question of whether outputs created by artificial intelligence models qualify as “works” and whether they infringe third parties’ copyright has continued to be intensely… »
Publishing Rights in Online Use - 2026
As digital technologies continue to transform the publishing industry, the debate on copyright in online use is intensifying at an unprecedented pace. In particular, the integration of artificial intelligence (“AI”)-driven systems into content creation and dissemination processes is reshaping the balance between publishers and digital platforms. Against this backdrop, it is clear that the regulatory framework established under the 2019 European Union (EU) Directive on… »
News and Events
We are attending London International Disputes Week (LIDW) 2026
We are pleased to announce that our partners, Beril Yayla Sapan and Asena Aytuğ Keser, will be representing Gün + Partners at London International Disputes Week (LIDW) from June 1st to 5th. Our team is looking forward to connecting with colleagues from across the globe to discuss the evolving landscape of cross-border litigation and arbitration. If you are attending and would like to catch up or coordinate a meeting, please feel free to reach out to Beril or Asena.
We are Attending the 12th Annual IBA World Life Sciences Conference in Lisbon
We are pleased to announce our participation in the 12th Annual IBA World Life Sciences Conference, held in Lisbon from 3–5 June 2026. This year’s agenda addresses the life sciences industry's most pressing challenges, from AI data rights and global patent litigation to M&A strategies in uncertain markets. Our partner, Özge Atılgan Karakulak and managing associate Zeynep Çağla Üstün will be representing Gün + Partners. Özge Atılgan Karakulak, will serve as a conference…
40 Years + One Unforgettable Evening at Lincoln’s Inn
What a magnificent evening! We are still buzzing from the energy at our reception in the Great Hall of Lincoln’s Inn during INTA 2026. It was a true privilege to see this historic hall filled with such a vibrant international community of IP professionals. Hosting our guests within one of the four prestigious Inns of Court—an institution that has stood at the heart of the UK’s legal tradition and the training of barristers for centuries—provided a truly distinguished…
We Are the "Firm of the Year" by Managing IP EMEA Awards 2026
Gün + Partners was awarded the Türkiye Trademark Disputes Firm of the Year at the Managing IP European, Middle East, and Africa (EMEA) Awards 2026. The Managing IP Awards programme recognises remarkable intellectual property achievements and developments in the last year. The awards cover several IP practice areas and more than 50 jurisdictions.
We are Attending the 10th IBA Global Entrepreneurship Conference in Vienna
We are pleased to announce our participation at the 10th IBA Global Entrepreneurship Conference, which will be held in Vienna on 17-19 May 2026 and extend an invitation for a potential meeting during the event. Görkem Bilgin, partner, will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with him. We eagerly anticipate the prospect of meeting you…
Özge Atılgan Karakulak Will Be a Speaker at INTA 2026 Annual Meeting in London
We are pleased to announce that Özge Atılgan Karakulak, partner in our Life Sciences and Patents and Utility Models practices, will be a featured speaker at the INTA 2026 Annual Meeting in London. She will be a speaker in the panel session titled 'Leading the IP Charge: Strategic Skills for Non-Patent Professionals,' taking place on May 6, 2026. This session addresses a critical modern challenge: leading a high-performing IP team without a technical patent background.…
Our Anti-Counterfeiting Team Participated in the "Combating Intellectual Property Crimes" Training Organized by the Turkish National Police Force
We were pleased to take part in the “Training on Combating Intellectual Property Crimes” held in Istanbul on March 27, 2026, organized under the coordination of the Intellectual Property Crime Department of the Turkish National Police Force, representing our clients as a team. The event brought together 115 enforcement officers and IP unit managers, alongside representatives of nearly 180 brands. Although hosted in Istanbul, participation extended nationwide, with officers…
Gün + Partners Recognized in The Legal 500 EMEA 2026 Rankings
We are proud to announce that Gün + Partners has achieved Top Tier rankings in 3 out of the 9 practice areas in which we are ranked. This recognition reflects the strength and dedication of our team across a broad range of practices. We are also pleased to share that several of our practitioners have been individually recognized for their excellence: Hall of Fame: Uğur Aktekin (Intellectual Property, Media and Entertainment) Leading Partners: Hande Hançar (Media and…
Proud to Announce Our Recognition in The Chambers Europe & Global 2026 Guides!
This year, our firm achieved rankings across 5 practice areas in Chambers Europe 2026 and 3 practice areas in Chambers Global 2026 including Corporate/M&A, Employment, TMT, IP, Litigation, and International and Cross-Border Capabilities. 6 of our lawyers recognized in the lawyer rankings: Uğur Aktekin: Band 1 (Intellectual Property) Beril Yayla Sapan: Spotlight Ranking (Employment) Özge Atılgan Karakulak: Band 3 (Intellectual Property) Görkem Bilgin: Band 3…
Beril Yayla Sapan is Attending the IBA Annual Litigation Forum in Madrid
We are pleased to announce our participation at the IBA Annual Litigation Forum - The World has lost its Compass: we need to talk about Litigators!, which will be held in Madrid on 15-17 Apr 2026 and extend an invitation for a potential meeting during the event. Beril Yayla Sapan, partner, will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with her. We…
Our Team Will be Attending the INTA 2026 Annual Meeting in London
Our team - Aysel Korkmaz Yatkın, Direnç Bada, Güldeniz Doğan Alkan, Hande Hançar, Mutlu Yıldırım Köse, Özge Atılgan Karakulak, Uğur Aktekin, Zeynep Seda Alhas, and Pınar Arıkan are attending INTA’s 2026 Annual Meeting in London, England. As always, the Annual Meeting will be a great opportunity to engage with fellow IP professionals, discuss the evolving global IP landscape, and reconnect with friends and colleagues from around the world. If you’ll be there and would like…
Begüm Yavuzdoğan Okumuş is Attending the 9th IBA Mergers and Acquisitions in the Technology Sector Conference in Barcelona
We are pleased to announce our participation at the 9th IBA Mergers and Acquisitions in the Technology Sector Conference, which will be held in Barcelona on 12-13 Mar 2026 and extend an invitation for a potential meeting during the event. Begüm Yavuzdoğan Okumuş will be representing Gün + Partners at the conference. If you are interested in exploring collaboration opportunities or simply reconnecting, please feel free to get in touch with her. We eagerly anticipate the…